Social climb

1st prize

The french Art Directors Club in association with the monthly newspaper le Monde Diplomatique launched, in december 2005, a student contest dealing with the issue of racial discrimination in the workplace.

We came (Thibaut Caroli, Pierre Allain and I) with this metaphorical view of the social climb which won the 1st prize awarded on may 2006 at the 37th award ceremony.

The project was also published in the annual catalogue edited by the club.

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Format: Press campaign